Create a magazine that will serve as a guide by encouraging individuals to live their lives to the fullest; to pursue that “hefty, daunting, audacious goal” that they’re aspiring to attain.  Desire readers of Yoo-N-LA to feel inspired and to feel encouraged, while simultaneously establishing a sense of true community in the city of Los Angeles, CA – which can only be truly accomplished by giving back and encouraging others along the way. After all, none of us can truly live the lives that we were meant to live, until we’re willing to give back and help others. It’s simple, helping others, helps you, because we ALL need each other.