Through features and highlights of acts of kindness, valor, and creativity, Yoo-N-LA magazine aspires to guide individuals to live life to the fullest – whether it be by pursuing their dreams or helping someone else along they way. Specifically, the scope of Yoo-N-LA magazine will touch and focus on individuals or groups of people that are making an impact not only within their own personal lives, but for the betterment of society as well.

According to McManus (2008), “focus allows you to live a life of full intensity with all your passion fueling your momentum in a singular direction…it’s the ability to connect all you are and all you do around a central life theme” (p. 125). With that, by becoming an aggregator of topics that is specific and relevant to such a target audience’s needs, Yoo-N-LA magazine strives to become a place where its readers can gain focus, encouragement and motivation to live one’s life to its fullest potential – potential which can only be discovered and best utilized within a true sense of community.